09 December 2011

Buy a Watch, Plant a Tree

When I co-founded the Green Software Unconference Silicon Valley, I partnered with Mokugift to plant a tree for every participant.
I firmly believe you can do well in business by doing good.
WeWood Watches also have a similar philosophy. A tree is planted for every watch purchased. Made of 100% natural wood, these high-tech timber timepieces fill the forest, as WeWood plants one tree for each watch sold. WeWood's tree-planting partner, American Forests, is the nation's oldest non-profit conservation organization that works to protect and restore the environment by planting and caring for trees. Their goal is to plant 100 million trees by 2020. You can purchase them here.