02 February 2009

Pepsi tests the carbon footprint of orange juice

The International Herald Tribune via LN Publisher, 23 January 2009 - How much does your morning glass of orange juice contribute to global warming? PepsiCo, which owns the Tropicana brand, decided to try to answer that question. It figured that as public concern grows about the fate of the planet, companies will find themselves under pressure to perform such calculations. Orange juice seemed like a good case study.